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About us

Our Story

In September 2001 business partners Nick James and Peter Moginie founded Moginie James, opening our first branch, Roath in Albany Road.

The determined duo worked tirelessly long days, seven days a week to make the company a success. Nick even borrowed a car to complete home viewings for the first six months as a way to minimise costs.

Within 18 months a second branch was opened, located in Cathays, which was dedicated to the lettings side of the business. By 2007 further branches were opened in Cyncoed and Cardiff Bay, and in 2013 Moginie James was voted ‘Best Small Chain Estate Agents in the UK’ at the esteemed Estate Agent Awards.

In 2014 we opened our fifth branch, based in Pontcanna, while in the same year were named ‘Cardiff Estate Agent of the Year’ in the prestigious Cardiff Life Awards.

On top of a redevelopment of the brand, which including the creation of our super branches by merging our Cathays branch with our Roath branch and our Cardiff Bay branch with our Pontcanna branch, 2016 also saw departments for Auctions as well as Land and New Homes introduced into the business. All the while, Moginie James ranked in the top 1% of all Estate Agents in the UK based on customer service.

2017 saw the company working tirelessly to introduce new and innovative functionality, of particular mention is our digital booking system, which would allow potential buyers and contract-holders to book their viewings straight into our diary, at their convenience, 24/7. This innovation was an incredible leap forward, with Moginie James being the only high street agency in Cardiff to offer such a tool which serves to benefit vendors and landlords.

Above and beyond this, 2017 saw Moginie James as the most successful independent Estate Agency having sold more properties in the entirety of Cardiff than any other agency in the same category… by a long way.

In 2018 we introduced a successful online system allowing potential buyers to book viewings directly into our agent's diaries.

2020 has seen the biggest change for Moginie James so far, we are delighted to now be apart of the Leaders Romans Group. Our highly prominent reputation as Moginie James means that we will retain our brand and continue to offer an exceptional service. 

Environmental, Social, and Corporate Governance (ESG)

At Moginie James, Environmental, Social, and Corporate Governance (ESG) are responsibilities we take very seriously. As part of the Leaders Romans Group, we want to be transparent to our clients about the way we do things as a company.



One of the key areas that we are heavily invested in is sustainability and our impact on the environment. We have pledged to be carbon neutral by 2030. To achieve this, we have made many changes across the business with more to come. These include:

  • Using recycled for sale and for let boards
  • Planting trees for every home sold or let - check out our latest trees report here
  • Transferring our offices onto renewable energy
  • Encouraging remote working where feasible
  • Going paperless where possible
  • Implementing a zero to landfill strategy.

You can find out more about what we’re doing here.



Our staff are at the heart of everything we do. We work hard to ensure they feel supported, providing wellbeing webinars, meditation sessions, mental health first aiders, and an employee assistance programme.

It’s of the utmost importance to us that equality, diversity, and inclusion are at the forefront of everyone’s minds. We have an internal training course on this which all staff have to take. We want to ensure our people all have the same opportunities, are treated fairly, and feel safe enough to speak up if they witness or experience discrimination.

At Moginie James, we want our staff to feel like they aren’t just “in a job”, but that they can enjoy a long-term career. We have an extensive list of in-house training courses, and we also provide career frameworks so it’s clear what is required of an individual to be promoted to the next level.

Achievements and promotions are celebrated all year round, including our quarterly awards ceremonies and announcements in our CEO’s weekly newsletter.

Not only do we aim to help and support each other, but also the wider community. Many of our agency branches support charities local to them, and at Head Office we make a large local food bank donation every year. Our chosen charity is MacMillan Cancer Support, and teams across the business are fundraising in different ways to raise as much money as possible.



Governance is a vital part of the day to day running of Moginie James. To ensure business isn’t disrupted, we have continuity plans in place so that our service to clients is never affected. We have a proactive approach to risk management, always checking for potential risks and heavily investing in cyber security.

We take the management of our customers data very seriously and protect it via robust data protection policies. We have a strong data protection team in place headed up by our own in-house Data Protection Officer.

Regulations in the housing industry are ever-changing. We proactively keep on top of these, not only to ensure we can prepare but to make sure we can help our clients prepare and be compliant too.


About Us

Specialising in residential sales and lettings, home management, auctions, land and new homes and investment markets, we take care of all your home requirements. Our expert team is passionate about housing and our clients needs are always at the heart of everything we do.

Dedicated and enthusiastic, we possess in-depth industry knowledge reinforced by professional qualifications. We are members of ARLA, ALMA, NAEA, The Property Ombudsman and the Tenancy Deposit Scheme.

We work tirelessly to match buyers and contract-holders with their dream properties and achieve the best price possible for our sellers and landlords, at the same time making the process as straightforward and hassle-free as possible. Additionally, we offer in-house financial and mortgage advice and can offer the services of Moginie James Conveyancing to support you in the legal administration.

Never resting on our laurels we are constantly working on new ways to improve our already first class service, introducing a successful online system that allows potential buyers to book viewings directly into our agent’s diaries. Alongside our online instant valuation tool, dedicated client logins (which provides an insider view on everything we are doing for you!) and HD video offering, it is easy to see why we are Cardiff’s number one innovative estate agency.

In addition to our Head Office, our three branches all specialise in both lettings and sales, are based in communities across the capital to ensure we provide unrivalled knowledge of the local housing scene.

So whether you are selling, buying, renting, bidding or building in Cardiff make Moginie James your first point of call.

Calendar Icon Click & Book Online

Schedule your free valuation directly into our diary 24/7

Calendar Icon Click & Book A Valuation Straight Into Our Diary 24/7