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Sales Process

Step One - The Valuation

Valuations with Moginie James typically take one hour, and are an opportunity for our expert valuers to see your property in more detail and discuss your circumstances. We utilise our extensive knowledge of the local market, real estate expertise and buyer database to give you an honest appraisal on the expected value of your property and assess how it is placed in the market alongside similar properties. This will assist in maximising prospective viewing activity and the level of offers received. Unlike other agencies, we will never overinflate your valuation in order to win your business, as ultimately this is never in your best interests given the negative impact it causes on your ability to meet your end goal. 

Following your valuation, you will receive a hand delivered personal marketing report which details everything covered in the valuation along with confirmation of the recommended marketing price and fee offered.

Step Two - Pre-Marketing

When choosing an agent, you must consider the reputation of the agent and their place in the local market, as well as taking into account their success in selling similar properties to yours, agency expertise and team knowledge, presentation of the local office and website, marketing techniques as well as support services and assistance throughout the process. 

Upon winning your business, your valuer will attend the property to complete the initial marketing stage. This will involve professional grade photographs of your home, the all-important creation of your property description, and discussion around the most impactful way to launch your property. Your valuer will then hand all of the above to your own personal administrator who will create your property brochure, liaise with you for any amendments you require and take your property through to the point of launch.

Step Three - Marketing Your Property

As an innovative company, Moginie James is always at the forefront of new marketing techniques, adopting technological developments to ensure our vendors have all possible advantages available to them. Including being the first agency in Cardiff to offer instant online valuations and the ability to allow potential purchasers to book their viewings straight into our diaries as well as submit offers online. 

Moginie James also utilises the following marketing techniques:

  • Direct communication with our buyer database that may be interested in your property. 
  • Stylish in branch window and wall displays. 
  • Bespoke property brochures created in-house.
  • Professional photographs, floor plans and optional HD property tour productions. 
  • Promotion on Internet-based portals Rightmove and Zoopla, as well as our own website and extensive marketing on social media.
  • Recognisable for sale signs (never underestimate the power of a for sale board!). 

Step Four - Viewings 

All viewings through Moginie James are accompanied by highly skilled sales negotiators who are able to highlight the properties unique features and other appealing qualities.

As standard, we provide viewer feedback within twenty-four hours, and all feedback is additionally placed on your own dedicated ‘my Moginie James’ account in real-time.  Further, we offer home staging advice to maximise property appeal and potential value. Home staging advice will be provided not only during the valuation but also throughout the viewing process.

Step Five - Negotiation

We handle negotiations between our sellers and the potential buyer, offering experienced advice to achieve the best possible price whilst taking into account the response to the marketing up to that point, interest from other parties and recent comparable sales. On top of the price offered, we always recommend consideration is given to the position and flexibility of any potential buyer and will guide you throughout this process. 

As standard, we verify all potential buyer’s financial position and confirm details of any chain they are in. 

Step Six - Accepting an Offer

Once you have accepted an offer, you will be provided with your own personal sales progressor to take over your case. Unlike other Estate Agencies, we offer a dedicated Sales Progressor for each and every sale and their sole remit is to ensure your property moves from ‘sold’ to ‘completed’. Your Sale Progressor will liaise with all parties through the chain, as well as all the representative estate agencies, conveyancers, surveyors and financial advisors (amongst a host of other involved parties), and will provide updates throughout to ensure your end goal is met. 

This dedicated approach ensures our chain collapse percentage is far lower than the national high street and online agency averages. 

Step Seven - Exchange of Contracts

Exchange of contracts can occur once the buyer’s mortgage offer is received, all responses to enquiries raised are deemed satisfactory and all parties agree on a date of completion. Both the buyer and seller then sign the contract with the buyer paying a non-refundable deposit, usually 10% of the purchase price. Once contracts are exchanged the transaction becomes legally binding. 

Step Eight - Completion

On the day of completion, any outstanding monies from the buyer will be transferred to your conveyancer, who will, in turn, transfer the remaining balance to you once any fees and outstanding mortgage amounts have been deducted. You have then sold your property! Time for bubbles! 

What can I achieve on the Sales Account?

  • Property status snapshot
  • Access to real time updates 24/7
  • Access to property viewings and all your documents
  • Keep track of any offers you may have made and feedback


Calendar Icon Click & Book Online

Schedule your free valuation directly into our diary 24/7

Calendar Icon Click & Book A Valuation Straight Into Our Diary 24/7